Marketing& PR (Public Relations)
Marketing and PR are often terms which Professional people consider as synonymous with 'Selling' something. As a profession itself, Selling is often viewed as being "pushy" or annoying to others and for serious intelligent citizens it is not uncommon to feel uncomfortable about it. Selling does not fit with the professional image, and the thought of descending into the territory of the market-trader is frightening.
CPDWORKS understands the need for subtle, targeted approaches to attracting new business which don't require a push. We show Professionals how to create a 'pull' to which they can respond how ever they may choose. We can show you how to find those Golden Eggs. Our processes are founded on research and experience in specific sectors and developed through advanced modelling techniques. We combine advanced communication skills encompassed in NLP, with Best Practice Marketing techniques recognised by Professional Bodies. There are four approaches to choose from:
- Practice Development Coaching for individuals and teams
- Consultant led strategy review, selection and implementation
- Learning & Development Workshops
- Out-sourcing to a virtual marketing director
| Option | Advantages |
|---|---|
| Coaching | Enables individuals to develop their own skills, knowledge |
| Consultant-led | Provides a proactive, knowledge & experience based intervention |
| Workshops | Helps groups & teams create common understanding & vision |
| Virtual Marketing | Allows the Partners to concentrate on their core competencies |
Combinations of these methodologies are available on request and the accent is on tailoring activity to the needs of the Practice.
